2023-2024 Course Catalog
Welcome to Virginia Tech! We are excited that you are here planning your time as a Hokie.
Welcome to Virginia Tech! We are excited that you are here planning your time as a Hokie.
Application to the minor in Digital Marketing Strategy is open to all university students with at least a 2.50 GPA and at least 24 credit hours at Virginia Tech. In addition to fulfilling the requirements of their individual majors, students must complete the minor with at least a 2.0 GPA in the 21 credit hours required for the minor. The minor will be noted on the student’s transcript.
| Code | Title | Credits |
|---|---|---|
| I. Required Minor Courses | ||
| MKTG 3104 | Marketing Management | 3 |
| MKTG 3164 | Introduction to Digital Marketing Strategy | 3 |
| MKTG 4154 | Marketing Research | 3 |
| MKTG 4164 | Social Media and Content Marketing | 3 |
| MKTG 4204 | Consumer Behavior | 3 |
| MKTG 4264 | Analytics for Marketing | 3 |
| Subtotal | 18 | |
| II. Elective Courses | ||
| Select one from the list below | 3 | |
| Subtotal | 3 | |
| Total Credits | 21 | |
| Code | Title | Credits |
|---|---|---|
| ART 4534 | Topics in Applied Art and Design Studio | 3 |
| ART 4504 | Topics in Multimedia Studio | 3 |
| BIT 3424 | Introduction to Business Analytics Modeling | 3 |
| BIT 3434 | Advanced Modeling for Business Analytics | 3 |
| BIT 3444 | Advanced Business Computing and Applications | 3 |
| BIT 3514 | Systems Analysis | 3 |
| BIT 3524 | Database Management and Design | 3 |
| BIT 4444 | Web-Based Decision Support Systems | 3 |
| BIT 4454 | Business Analysis Seminar in IT | 3 |
| BIT 4474 | Global Operations and Information Technology | 3 |
| BIT 4544 | Advanced Methods in Business Analytics | 3 |
| CHE/MKTG 4144 | Business and Marketing Strategies for the Process Industries | 3 |
| CMST 3064 | Persuasion | 3 |
| CMST 3124 | Interpersonal Communication | 3 |
| CS/CMDA 3634 | Computer Science Foundations for Computational Modeling and Data Analytics | 3 |
| CS/CMDA/STAT 3654 | Introductory Data Analytics and Visualization | 3 |
| CS 3704 | Intermediate Software Design and Engineering | 3 |
| CS 3714 | Mobile Software Development | 3 |
| CS 3724 | Introduction to Human-Computer Interaction | 3 |
| CS/ECE 4570 | Wireless Networks and Mobile Systems | 3 |
| CS 4604 | Introduction to Data Base Management Systems | 3 |
| CS 4644 | Creative Computing Studio | 3 |
| CS 4784 | Human-Computer Interaction Capstone | 3 |
| ESM 4015 & ESM 4016 | Creative Design and Project and Creative Design and Project | 6 |
| HTM 4354 | Information Technology and Social Media in Hospitality and Tourism | 3 |
| JMC 4264 | Social Media Theory and Practice | 3 |
| MKTG 3134 | Personal Well-being and Professional Success | 3 |
| MKTG 4254 | Product and Price Management | 3 |
| MKTG 4604 | Retail Management | 3 |
| MKTG 4304 | Marketing Communications | 3 |
| SBIO 3124 | Paper and Paperboard Packaging | 3 |
| SBIO 3445 & SBIO 3446 | Entrepreneurial Wood Design and Innovation and Entrepreneurial Wood Design and Innovation | 6 |
| SBIO 4024 | Packaging Design for Global Distribution | 3 |
Revised January 2022
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