2023-2024 Course Catalog
Welcome to Virginia Tech! We are excited that you are here planning your time as a Hokie.
Welcome to Virginia Tech! We are excited that you are here planning your time as a Hokie.
The Advertising Minor introduces students from outside mass communication disciplines to basic principles of paid persuasive communication. The minor requires students to earn 15 credits from units within the School of Communication and 3 credits from the Marketing Department in the Pamplin College of Business. The requirements and electives are listed below. Some courses on this checksheet have prerequisites that are not part of the minor requirements. Please consult the University Course Catalog or check with your academic adviser for information about those prerequisites.
| Code | Title | Credits |
|---|---|---|
| Required Minor Courses | ||
| COMM 2024 | Media Writing | 3 |
| MKTG 3504 | Advertising | 3 |
| ADV 3004 | Advertising Copywriting and Brand Storytelling | 3 |
| Subtotal | 9 | |
| Elective Courses | ||
| Select three of the following: | 9 | |
| Account Planning and Media Buying | ||
| Ethics and Social Responsibility in Advertising | ||
| Persuasion | ||
| Social Media Analytics | ||
| Social Media Theory and Practice | ||
| Principles of Public Relations | ||
| Advanced Public Relations Research Methods | ||
| Public Relations Administration | ||
| Subtotal | 9 | |
| Total Credits | 18 | |
GPA Requirement: A GPA of 2.0 or higher is required in the minor.
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