2022-2023 Course Catalog

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Advertising (ADV) Minor

The Advertising Minor introduces students from outside mass communication disciplines to basic principles of paid persuasive communication. The minor requires students to earn 15 credits from units within the School of Communication and 3 credits from the Marketing Department in the Pamplin College of Business. The requirements and electives are listed below. Some courses on this checksheet have prerequisites that are not part of the minor requirements. Please consult the University Course Catalog or check with your academic adviser for information about those prerequisites. 

Required Minor Courses
COMM 2024Media Writing3
MKTG 3504Advertising3
ADV 3004Advertising Copywriting and Brand Storytelling3
Elective Courses
Select three of the following:9
Account Planning and Media Buying
Ethics and Social Responsibility in Advertising
Social Media Analytics
Social Media Theory and Practice
Principles of Public Relations
Advanced Public Relations Research Methods
Public Relations Administration
Total Credits18

GPA Requirement: A GPA of 2.0 or higher is required in the minor.