2024-2025 Academic Catalog
Welcome to Virginia Tech! We are excited that you are here planning your time as a Hokie.
Welcome to Virginia Tech! We are excited that you are here planning your time as a Hokie.
| Code | Title | Credits |
|---|---|---|
| I. Required Minor Courses | ||
| MKTG 3104 | Marketing Management | 3 |
| MKTG 3164 | Introduction to Digital Marketing Strategy | 3 |
| MKTG 4154 | Marketing Research | 3 |
| MKTG 4164 | Social Media and Content Marketing | 3 |
| MKTG 4204 | Consumer Behavior | 3 |
| MKTG 4264 | Analytics for Marketing | 3 |
| Subtotal | 18 | |
| II. Elective Courses | ||
| Select one course from the list below | 3 | |
| Subtotal | 3 | |
| Total Credits | 21 | |
| Code | Title | Credits |
|---|---|---|
| ART 4534 | Topics in Applied Art and Design Studio | 3 |
| ART 4504 | Topics in Multimedia Studio | 3 |
| BIT 3424 | Introduction to Business Analytics Modeling | 3 |
| BIT 3434 | Advanced Modeling for Business Analytics | 3 |
| BIT 3444 | Advanced Business Computing and Applications | 3 |
| BIT 3514 | Systems Analysis | 3 |
| BIT 3524 | Database Management and Design | 3 |
| BIT 4444 | Web-Based Decision Support Systems | 3 |
| BIT 4454 | Business Analysis Seminar in IT | 3 |
| BIT 4474 | Global Operations and Information Technology | 3 |
| BIT 4544 | Advanced Methods in Business Analytics | 3 |
| CHE/MKTG 4144 | Business and Marketing Strategies for the Process Industries | 3 |
| CMST 3064 | Persuasion | 3 |
| CMST 3124 | Interpersonal Communication | 3 |
| CS/CMDA 3634 | Computer Science Foundations for Computational Modeling and Data Analytics | 3 |
| CS/CMDA/STAT 3654 | Introductory Data Analytics and Visualization | 3 |
| CS 3704 | Intermediate Software Design and Engineering | 3 |
| CS 3714 | Mobile Software Development | 3 |
| CS 3724 | Introduction to Human-Computer Interaction | 3 |
| CS/ECE 4570 | Wireless Networks and Mobile Systems | 3 |
| CS 4604 | Introduction to Data Base Management Systems | 3 |
| CS 4644 | Creative Computing Studio | 3 |
| CS 4784 | Human-Computer Interaction Capstone | 3 |
| ESM 4015 & ESM 4016 | Creative Design and Project and Creative Design and Project | 6 |
| HTM 4354 | Information Technology and Social Media in Hospitality and Tourism | 3 |
| JMC 4264 | Social Media Theory and Practice | 3 |
| MKTG 3134 | Personal Well-being and Professional Success | 3 |
| MKTG 3954 | Study Abroad | 3 |
| MKTG 4114 | Introduction to AI in Marketing | 3 |
| MKTG 4054 | Sales Technology | 3 |
| MKTG 4254 | Product and Price Management | 3 |
| MKTG 4304 | Marketing Communications | 3 |
| MKTG 4404 | Field Practicum in Marketing | 3 |
| MKTG 4554 | Principles of Professional Selling | 3 |
| MKTG 4604 | Retail Management | 3 |
| MKTG 4974 | Independent Study | 3 |
| MKTG 4984 | Special Study | 3 |
| MKTG 4994 | Undergraduate Research | 1-19 |
| or MKTG 4994H | Honors Undergraduate Research | |
| SBIO 3124 | Paper and Paperboard Packaging | 3 |
| SBIO 3445 & SBIO 3446 | Entrepreneurial Wood Design and Innovation and Entrepreneurial Wood Design and Innovation | 6 |
| SBIO 4024 | Packaging Design for Global Distribution | 3 |
Students must complete the minor with at least a 2.00 GPA in the 21 credit hours required for the minor. If these criteria are met, the minor will be noted on the transcript.
Application to the minor in Digital Marketing Strategy is open to all university students, with the exception of Marketing majors, with at least a 2.5 overall GPA at Virginia Tech.
Students can apply for the Digital Marketing Strategy minor at http://pampl.in/addminor
Students are responsible for ensuring they have met necessary prerequisites for all courses. Please refer to the Undergraduate Catalog or academic advisor.
No more than 50% of the graded course credits required for the Minor in Digital Marketing Strategy may be double-counted by a student also enrolled in a non-marketing business degree.
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