2024-2025 Academic Catalog
Welcome to Virginia Tech! We are excited that you are here planning your time as a Hokie.
Welcome to Virginia Tech! We are excited that you are here planning your time as a Hokie.
Concepts and techniques of visual storytelling for corporate and commercial communication through paid, earned, shared, and owned media. Design and production of visual messages for delivery through print, photography, videography, and online channels. Analysis of effective visual communication in advertising and public relations campaigns. Ethical consideration of visual communication choices. Pre: Sophomore standing
Introduction to health communication with a focus on current issues and perspectives, including patient-provider communication, cultural conceptions of health and illness, media portrayals of health, communication in health organizations, health communication theories, information technologies in health communication, ethical considerations, and health promotion campaigns.
Writing advertising messages for print, broadcast, and online media. Basic design and strategic messaging for visual, verbal, and video storytelling. Promotional and sales appeals for products, services, and causes. Theories of image creation and brand identity. Legal and ethical considerations in paid media.
Account planning and media buying in an agency environment. Business and market analysis for advertising clients. Research and assessment strategies for paid-media messages. Management, motivation and persuasion theories in programming. Data analysis, creative briefs, and copy testing. Selection and scheduling of media buys to deliver promotional messages through appropriate communication channels to target audiences efficiently and effectively. Legal and ethical considerations in advertising planning and management.
Social and ethical issues in commercial and corporate speech. Government regulations of advertising. Propaganda in business, social, and political communication through history. Influence of advertising on culture, social movements, and gender identity.
Selected topics in public relations and advertising. Emphasis on theoretical, practical, or ethical issues in selected contexts. May be repeated 1 time with different content for a maximum of 6 credits.
Study of issues related to the theory and practice of health communication, including interpersonal, public, organizational, political, and cultural. Junior standing required.
Health communication with a focus on application of communication theory to health contexts, including health literacy, patient-provider communication, electronic health and technology; health communication messages and campaigns; impact of media and culture on health; ethical communication. Pre: Graduate standing.
Investigates theory-driven, research-based approaches to health message design, audience-centered strategies for health campaign design, and the impact of social media and new communication technologies on health campaigns. Focus on health communicator campaign goals including synthesizing research, understanding the audience, creating engaging and persuasive communication, and delivering messages in ways that raise awareness and increase positive health behaviors. Pre: Graduate standing
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