Key theories and figures in rhetoric over the past 2,500 years. Evolution of rhetorical and critical perspectives in communication. Dynamic, critical nature of persuasive communication. Methodological approaches to rhetorical criticism, ethics of message creation, communication contexts, emerging perspectives, and impact of changing culture/society on rhetorical theory.
Introduction to health communication with a focus on current issues and perspectives, including patient-provider communication, cultural conceptions of health and illness, media portrayals of health, communication in health organizations, health communication theories, information technologies in health communication, ethical considerations, and health promotion campaigns.
Study and contemporary practices in digital publishing aimed at multichannel distribution for diverse audiences. Principles, standards, workflows, technologies, and strategies for ethical and accessible design and automation of content for Web, mobile, print, multimedia, and voice environments.
Focus on peer pedagogy in a communication center to support development of oral communication competence among students across disciplines. Emphasis on oral communication theory applied to one-on-one support for students oral presentations. May repeat 1 time.
Theoretical foundations of persuasion; techniques of persuasion; contemporary persuasive practice and campaigns; persuasive media strategies. Junior standing required.
Advanced critical analysis, preparation and presentation of persuasive speeches. Study of advanced rhetorical principles with emphasis on policy speeches and the use of proofs to convince, strengthen beliefs, and motivate listeners to overt action. Advanced focus on approaches to research, audience analysis, effective organization and extemporaneous delivery.
Basic theories and processes of person-to-person communication; interpersonal perception; verbal and nonverbal communication; establishment of relationships in the family and work situation. Junior standing required.
Practical reasoning and argumentation about questions of community significance, emphasizing critical thought, rhetorical strategies, and advocacy. Junior standing required.
Study of group theory and its application to a group project, including team dynamics and leadership, conflict resolution, project management, and team presentation strategies.
Theory and contemporary practice of professional oral communication, including interpersonal interaction, small group problem-solving, and public presentations. Emphasis on ethical exchanges in traditional or virtual workshops settings.
Examines how verbal, nonverbal, and visual communication create, sustain, and challenge the meaning of gender and cultural structures and practices. Junior standing.
Social impacts, key issues, and research findings related to video games, simulations, and virtual environments. Ethical, policy, and social dimensions in society; industry data and research. Prerequisite: Junior standing.
Study of advocacy campaigns with digital components. Rhetorical considerations in message construction, analysis of persuasive techniques, ethical standards, and strategies for campaign development. Senior standing required.
Methodologies, tools, and strategies for managing workflow of communication projects for Web distribution. Software tools for Web-based communication. Quantitative and qualitative methods for usability and readability of Web content. Web analytics and content metrics to support decision making.
Selected topics in media criticism. Offered on demand. Senior standing and consent required.
Selected topics in communication. Application of theory and research in selected context. Ethical and social dimensions of communication issues, policies, and effects. May be repeated with different content for a maximum of 6 credit hours. Pre: Junior standing.
Communication principles and practices for training and development. Communication roles, strategies, and products for learning in workplace environments.
Study of issues related to the theory and practice of health communication, including interpersonal, public, organizational, political, and cultural. Junior standing required.
In-depth study of an issue or theme in communication. Communication theories, issues, policies, effects, and contexts. Research and presentation of research. Pre: Senior standing.