2023-2024 Course Catalog
Welcome to Virginia Tech! We are excited that you are here planning your time as a Hokie.
Welcome to Virginia Tech! We are excited that you are here planning your time as a Hokie.
Introduction to basic technologies necessary for multimedia production. Attention to aesthetics and technical aspects of production technologies, including creation, editing, and organization of content. COURSE FEE $95.
Development, concepts, and impact of sports media, including roles and responsibilities of journalists, production staff, and public relations professionals. Considerations of stakeholders behaviors and connections. Study of ethical standards and perspectives, communication in sports organizations, types of media, issues in context, and data analytics.
Producing, directing, and writing live video segments; operating control room and studio equipment including studio camera, video switcher, audio board and the creation of video graphics and written packages.
Multimedia news gathering, news writing, audio/visual storytelling, and news judgment for the print and online media. Consideration of professional strategies and standards for reporters, including legal and ethical issues.
Multimedia gathering and writing of complex news, features, and documentary; visual content and news judgment for television, print and online media; techniques of broadcast interviewing and on-camera performance. Considerations of legal and ethical issues related to the reporting of complex news.
Techniques for gathering meteorological, information, reporting weather news, and delivering weather forecasts through print, broadcast and online media. Weather information in disaster response. Ethical uses of weather information in reporting threats to public safety.
Distribution of political information; elite-mass communication; alternative models of political communication; communication and telecommunications policy.
Explores the role of the mass media in contemporary American politics by examining the development of media as sources of social and political influence. Study of news organizations, their coverage of electoral and issue campaigns, and their impact on candidates and voters. Includes the role of new technologies in campaigns. Pre: Junior Standing.
Numeracy and data analysis in news reporting. Data sourcing and visualization in storytelling. Ethical and legal issues in data use. Careers in data journalism.
Study of the theory and practices related to sports communication in fields such as public relations or reporting. Topics may include print, broadcast, and online news; college sports information; social media; crisis management; and media relations. May be repeated once with different course content. Junior standing.
Theory and practice of sports journalism, including strategies for writing and broadcasting sports information. Study of ethics and professional standards. Junior standing required. Fee $95.
Audio and video play-by-play sports reporting and commentary for broadcast and online media. Game research and preparation techniques. Voice pacing, inflection, delivery, airtime management, and ad-libbing skills. Command and use of game statistics. Ethical issues in sports play-by-play reporting and commentary. COURSE FEE $67.
Evolution of print, broadcast, and online sports coverage into a leading form of entertainment in the United States. Economic, political, and cultural influences of sports and sports betting in U.S. society. Sports portrayals, personalities, and scandals in movies, music, radio, and television through U.S. history. Ethical perspectives on sports as entertainment.
Game statistics and data analysis in sports reporting. Data visualization in sports storytelling. Data sources, sports performance trends, and predictions. Ethical and legal issues in sports data use.
Impact of mass media on individuals and on society; methods for documentation of media effects; research about effects on various demographic groups such as children, elderly, and minorities; effects of advertising; effects of interactive and time shift technologies. Junior standing required.
Comparative perspectives on global communication systems; problems with the flow of information; roles of international organizations; mass communication and national development; implications for conflict resolution; selected case studies. Senior standing required.
Introduction to analytic techniques for social media platforms. Quantitative and qualitative analytic techniques. Design, implementation, and analysis of experimental and observational studies of how people use and engage with social media platforms and how platforms themselves can be used to drive engagement with content. History and trending topics in social media use. Ethical issues involving social media and big data.
Broadcast management procedures; programming; sales and advertising. Senior standing required.
Interpretive and creative photography applied to journalism; cameras, films, photography techniques; history of photography as communication; advanced darkroom techniques. Junior standing required.
Development and function of the editorial page; writing of editorials, reviews, and personal columns; examination of role of letters and syndicated columns and cartoons; problems editorial writers face in their jobs and communities. Junior standing required.
The writing of feature material (as opposed to the reporting of hard news), plus detailed examination of several article types from a wide variety of contemporary magazines and newspapers. Junior standing required.
Selected topics in multimedia journalism; emphasis on critical analysis of issues in journalism, and application of media to disseminate information. May be repeated for credit up to a maximum of 6 credit hours with different content.
Study of social media as a professional communication and media tool. Emphasis on foundations in communication theory and contemporary approaches.
Advanced study of on-air performance for broadcasters. Professional behaviors and strategies for developing conversational writing, broadcast style, interviewing, reporting, and anchoring. Fee $95.
Discussion of issues related to professional communication ethics; emphasis on recognizing ethical issues, applying theoretical models and critical thinking skills to ethical issues in multimedia journalism, public relations, and communication studies. Includes research on topics related to communication ethics. Pre: Junior standing.
Discussion of free expression on the Internet; an examination of how First Amendment law; state laws and federal communication policies impact the multiple kinds of speech that take place in cyberspace; examination of the history and development of the Internet and the future of free speech in cyberspace. Pre: Senior standing.
Discussion of free expression on the Internet; an examination of how First Amendment law; state laws and federal communication policies impact the multiple kinds of speech that take place in cyberspace; examination of the history and development of the Internet and the future of free speech in cyberspace. Pre: Senior standing.
Identify recent trends in the innovation of new communications technologies; storage, transmission, and display systems of mediated communication: optical disc, common carriers, telecommunication-computer linkages, high-definition TV, and virtual reality; information industries and society; markets for new and existing telecommunication services. Junior standing required.
Production of news content for social networks, mobile applications and web-based content management systems. Preparation of news and feature stories on deadline in a newsroom setting. Collection of information from diverse sources. News judgment. Production requirements for online platforms. Audience engagement. Ethical and legal issues in news reporting. Design/lab studio. COURSE FEE $95.
Production of news content for broadcast. Preparation of news and feature stories on deadline in a newsroom setting. Collection of information from diverse sources. News judgment. Videography and digital editing. Broadcast performance. Ethical and legal issues in news reporting. Design lab/studio. $95 COURSE FEE.
Gather, formulate, and deliver sports stories to diverse audiences through print, online, and broadcast channels. Produce sports news on deadline in a newsroom setting. Ethical and legal issues in sports journalism. Design lab/studio. COURSE FEE $95. Pre: Senior standing.
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