2024-2025 Academic Catalog
Welcome to Virginia Tech! We are excited that you are here planning your time as a Hokie.
Welcome to Virginia Tech! We are excited that you are here planning your time as a Hokie.
Code | Title | Credits |
---|---|---|
Degree Core Requirements | ||
ACIS 2116 | Principles of Accounting 1,2 | 3 |
BIT 3414 | Operations and Supply Chain Management 2,# | 3 |
FIN 3054 | Legal and Ethical Environment of Business 2,# | 3 |
FIN 3104 | Introduction to Finance 2,# | 3 |
HTM 2314 | Introduction to International Business 2 | 3 |
or MGT 2314 | Introduction to International Business | |
MGT 4394 | Strategic Management 2,# | 3 |
MKTG 3104 | Marketing Management 2,# | 3 |
Subtotal | 21 | |
Major Requirements | ||
ACIS 1504 | Introduction to Business Analytics and Business Intelligence 1,2 | 3 |
ACIS 2115 | Principles of Accounting 1,2 | 3 |
MGT 1104 | Foundations of Business 2 | 3 |
MGT 3404 | Principles of Management 2,# | 3 |
MKTG 2104 | Careers in Marketing # | 1 |
MKTG 4154 | Marketing Research # | 3 |
MKTG 4204 | Consumer Behavior # | 3 |
MKTG 4304 | Marketing Communications # | 3 |
MKTG 4354 | Marketing Channels and Logistics # | 3 |
MKTG 4554 | Principles of Professional Selling # | 3 |
MKTG 4644 | Marketing, Society and the Public Interest # | 3 |
MKTG 4754 | Strategic Marketing # | 3 |
PSYC 1004 | Introductory Psychology | 3 |
or SOC 1004 | Introductory Sociology | |
Subtotal | 37 | |
Marketing Electives # | ||
Select two courses from the MKTG electives list below. # | 6 | |
Subtotal | 6 | |
Elective Credits | ||
Select remaining credits required for the degree 3 | 15 | |
Subtotal | 15 | |
Pathways to General Education | ||
Pathways Concept 1 - Discourse | ||
ENGL 1105 | First-Year Writing (1F) | 3 |
or COMM 1015 | Communication Skills | |
ENGL 1106 | First-Year Writing (1F) | 3 |
or COMM 1016 | Communication Skills | |
Select three hours in Pathway 1a | 3 | |
Pathways Concept 2 - Critical Thinking in the Humanities | ||
Select six hours in Pathway 2 | 6 | |
Pathways Concept 3 - Reasoning in the Social Sciences | ||
ECON 2005 | Principles of Economics 1,2 | 3 |
ECON 2006 | Principles of Economics 1,2 | 3 |
Pathways Concept 4 - Reasoning in the Natural Sciences | ||
Select six hours in Pathway 4 | 6 | |
Pathways Concept 5 - Quantitative and Computational Thinking | ||
MATH 1524 | Business Calculus (5F) 1,2 | 4 |
BIT 2405 | Introduction to Business Statistics, Analytics, and Modeling (5F) 1,2 | 3 |
BIT 2406 | Introduction to Business Statistics, Analytics, and Modeling (5A) 1,2 | 3 |
Pathways Concept 6 - Critique and Practice in Design and the Arts | ||
Select three hours in Pathway 6a | 3 | |
Select three hours in Pathway 6d | 3 | |
Pathways Concept 7 - Critical Analysis of Identity and Equity in the United States | ||
Select three hours in Pathway 7 or Free Elective 3 | 3 | |
Subtotal | 46 | |
Total Credits | 125 |
Policy 91: Pamplin students in a business degree program must complete eight business courses (ACIS 1504 Introduction to Business Analytics and Business Intelligence, MATH 1524 Business Calculus, ACIS 2115 Principles of Accounting - ACIS 2116 Principles of Accounting, BIT 2405 Introduction to Business Statistics, Analytics, and Modeling - BIT 2406 Introduction to Business Statistics, Analytics, and Modeling, and ECON 2005 Principles of Economics - ECON 2006 Principles of Economics) with a grade of C- or higher by 72 attempted credit hours (or 90 attempted credit hours for students with more than 18 transfer credits). Students who have not met the requirements will be notified upon reaching 72 (or 90) credit hours that they must complete the missing course(s) in the next term(s) of enrollment. Failure to do so may result in the student’s dismissal from the business degree program. This policy is strictly enforced.
Graduation requirement: Students must achieve a grade of C- or higher in select business courses (ACIS 1504 Introduction to Business Analytics and Business Intelligence, MATH 1524 Business Calculus, ACIS 2115 Principles of Accounting - ACIS 2116 Principles of Accounting, BIT 2405 Introduction to Business Statistics, Analytics, and Modeling - BIT 2406 Introduction to Business Statistics, Analytics, and Modeling, ECON 2005 Principles of Economics - ECON 2006 Principles of Economics, MGT 1104 Foundations of Business, HTM 2314 Introduction to International Business or MGT 2314 Introduction to International Business, MGT 3404 Principles of Management, MKTG 3104 Marketing Management, FIN 3104 Introduction to Finance, FIN 3054 Legal and Ethical Environment of Business, BIT 3414 Operations and Supply Chain Management, and MGT 4394 Strategic Management).
Critical Analysis of Identity & Equity in the U.S. may be double-counted with another course (major, option, pathway, or free elective) that is designated as pathway 7. If this pathway is already met, students must take a free elective to meet the 125-credit hour requirement.
Overall and In-Major GPA: Students must have an overall GPA of 2.0 and an in-major GPA of 2.0 to graduate. Courses used to calculate the in-major GPA are noted with a # footnote.
Code | Title | Credits |
---|---|---|
MKTG Electives | ||
MKTG 3134 | Personal Well-being and Professional Success # | 3 |
MKTG 3164 | Introduction to Digital Marketing Strategy # | 3 |
MKTG 3504 | Advertising # | 3 |
MKTG 4054 | Sales Technology # | 3 |
MKTG 4114 | Introduction to AI in Marketing # | 3 |
MKTG 4164 | Social Media and Content Marketing # | 3 |
MKTG 4254 | Product and Price Management # | 3 |
MKTG 4264 | Analytics for Marketing # | 3 |
MKTG 4404 | Field Practicum in Marketing # | 3 |
MKTG 4454 | Sales Force Management # | 3 |
MKTG 4604 | Retail Management # | 3 |
MKTG 4704 | International Marketing # | 3 |
MKTG 4734 | Real Estate Marketing # | 3 |
MKTG 4774 | Advanced Professional Selling # | 3 |
MKTG 4974 | Independent Study # | 3 |
MKTG 4994 | Undergraduate Research # | 1-19 |
University policy requires a student to make satisfactory academic progress towards a degree in order to remain enrolled at the institution (see footnote 1). Students are responsible for reading and understanding Policy 91 in accordance with Pamplin policies http://pampl.in/policy91
A total of 125 credit hours is required for graduation. Any exceptions to this curriculum must be approved by the student's department head and Associate Dean for Pamplin Undergraduate Programs.
Students are responsible for ensuring they have met necessary pre-requisites for all courses. Please refer to the Undergraduate Catalog or academic advisor.
Requirements and procedures for transferring courses are available http://pampl.in/transfercreditsteps.
Students must have an overall GPA of 2.0 and an in-major GPA of 2.0 to graduate. Courses used to calculate the in-major GPA are noted with a # footnote.
Students who did not successfully complete at least two years of a single foreign, classical, or sign language during high school must successfully complete six credit hours of a single foreign, classical, or sign language at the college level. Courses taken to meet this requirement may not count towards the minimum credit hours required for graduation. Please refer to the Undergraduate Catalog for details.
First Year | ||
---|---|---|
Fall Semester | Credits | |
ACIS 1504 | Introduction to Business Analytics and Business Intelligence 1,2 | 3 |
MATH 1524 | Business Calculus 1,2 | 4 |
MGT 1104 | Foundations of Business 2 | 3 |
ENGL 1105 or COMM 1015 | First-Year Writing or Communication Skills | 3 |
Select three credits in Pathway 2 | 3 | |
Credits | 16 | |
Spring Semester | ||
ACIS 2115 | Principles of Accounting 1,2 | 3 |
ECON 2005 | Principles of Economics 1,2 | 3 |
BIT 2405 | Introduction to Business Statistics, Analytics, and Modeling 1,2 | 3 |
ENGL 1106 or COMM 1016 | First-Year Writing or Communication Skills | 3 |
Select three credits in Pathway 2 | 3 | |
Credits | 15 | |
Second Year | ||
Fall Semester | ||
ACIS 2116 | Principles of Accounting 1,2 | 3 |
ECON 2006 | Principles of Economics 1,2 | 3 |
BIT 2406 | Introduction to Business Statistics, Analytics, and Modeling 1,2 | 3 |
Select three credits in Pathway 4 | 3 | |
Select three credits in Pathway 6a | 3 | |
Free Elective | 3 | |
Credits | 18 | |
Spring Semester | ||
MKTG 3104 | Marketing Management 2, # | 3 |
FIN 3104 | Introduction to Finance 2,# | 3 |
HTM 2314 or MGT 2314 | Introduction to International Business 2 or Introduction to International Business | 3 |
PSYC 1004 or SOC 1004 | Introductory Psychology or Introductory Sociology | 3 |
Select three credits in Pathway 4 | 3 | |
MKTG 2104 | Careers in Marketing # | 1 |
Credits | 16 | |
Third Year | ||
Fall Semester | ||
MKTG 4554 | Principles of Professional Selling # | 3 |
MKTG 4204 | Consumer Behavior # | 3 |
MKTG 4154 | Marketing Research # | 3 |
BIT 3414 | Operations and Supply Chain Management 2,# | 3 |
Select three credits in Pathway 6d | 3 | |
Credits | 15 | |
Spring Semester | ||
MKTG 4304 | Marketing Communications # | 3 |
MKTG Elective # | 3 | |
MGT 3404 | Principles of Management 2,# | 3 |
Select three credits in Pathway 1a | 3 | |
Free Elective | 3 | |
Credits | 15 | |
Fourth Year | ||
Fall Semester | ||
MKTG 4644 | Marketing, Society and the Public Interest # | 3 |
MKTG 4354 | Marketing Channels and Logistics # | 3 |
MKTG Elective # | 3 | |
FIN 3054 | Legal and Ethical Environment of Business 2,# | 3 |
Free Elective | 3 | |
Credits | 15 | |
Spring Semester | ||
MKTG 4754 | Strategic Marketing # | 3 |
MGT 4394 | Strategic Management 2,# | 3 |
Select three credits in Pathway 7 or Free Electives 3 | 3 | |
Free Elective | 3 | |
Free Elective | 3 | |
Credits | 15 | |
Total Credits | 125 |
Policy 91: Pamplin students in a business degree program must complete eight business courses (ACIS 1504 Introduction to Business Analytics and Business Intelligence, MATH 1524 Business Calculus, ACIS 2115 Principles of Accounting - ACIS 2116 Principles of Accounting, BIT 2405 Introduction to Business Statistics, Analytics, and Modeling - BIT 2406 Introduction to Business Statistics, Analytics, and Modeling, and ECON 2005 Principles of Economics - ECON 2006 Principles of Economics) with a grade of C- or higher by 72 attempted credit hours (or 90 attempted credit hours for students with more than 18 transfer credits). Students who have not met the requirements will be notified upon reaching 72 (or 90) credit hours that they must complete the missing course(s) in the next term(s) of enrollment. Failure to do so may result in the student’s dismissal from the business degree program. This policy is strictly enforced.
Graduation requirement: Students must achieve a grade of C- or higher in select business courses (ACIS 1504 Introduction to Business Analytics and Business Intelligence, MATH 1524 Business Calculus, ACIS 2115 Principles of Accounting - ACIS 2116 Principles of Accounting, BIT 2405 Introduction to Business Statistics, Analytics, and Modeling - BIT 2406 Introduction to Business Statistics, Analytics, and Modeling, ECON 2005 Principles of Economics - ECON 2006 Principles of Economics, MGT 1104 Foundations of Business, HTM 2314 Introduction to International Business or MGT 2314 Introduction to International Business, MGT 3404 Principles of Management, MKTG 3104 Marketing Management, FIN 3104 Introduction to Finance, FIN 3054 Legal and Ethical Environment of Business, BIT 3414 Operations and Supply Chain Management, and MGT 4394 Strategic Management).
Critical Analysis of Identity & Equity in the U.S. may be double-counted with another course (major, option, pathway, or free elective) that is designated as pathway 7. If this pathway is already met, students must take a free elective to meet the 125-credit hour requirement.
Overall and In-Major GPA: Students must have an overall GPA of 2.0 and an in-major GPA of 2.0 to graduate. Courses used to calculate the in-major GPA are noted with a # footnote.
Code | Title | Credits |
---|---|---|
MKTG Electives | ||
MKTG 3134 | Personal Well-being and Professional Success # | 3 |
MKTG 3164 | Introduction to Digital Marketing Strategy # | 3 |
MKTG 3504 | Advertising # | 3 |
MKTG 4054 | Sales Technology # | 3 |
MKTG 4114 | Introduction to AI in Marketing # | 3 |
MKTG 4164 | Social Media and Content Marketing # | 3 |
MKTG 4254 | Product and Price Management # | 3 |
MKTG 4264 | Analytics for Marketing # | 3 |
MKTG 4404 | Field Practicum in Marketing # | 3 |
MKTG 4454 | Sales Force Management # | 3 |
MKTG 4604 | Retail Management # | 3 |
MKTG 4704 | International Marketing # | 3 |
MKTG 4734 | Real Estate Marketing # | 3 |
MKTG 4774 | Advanced Professional Selling # | 3 |
MKTG 4974 | Independent Study # | 3 |
MKTG 4994 | Undergraduate Research # | 1-19 |
Policy 91: Pamplin students in a business degree program must complete eight business courses (ACIS 1504 Introduction to Business Analytics and Business Intelligence, MATH 1524 Business Calculus, ACIS 2115 Principles of Accounting-ACIS 2116 Principles of Accounting, BIT 2405 Introduction to Business Statistics, Analytics, and Modeling-BIT 2406 Introduction to Business Statistics, Analytics, and Modeling, and ECON 2005 Principles of Economics-ECON 2006 Principles of Economics) with a grade of C- or higher by 72 attempted credit hours (or 90 attempted credit hours for students with more than 18 transfer credits). Students who have not met the requirements will be notified upon reaching 72 (or 90) credit hours that they must complete the missing course(s) in the next term(s) of enrollment. Failure to do so may result in the student’s dismissal from the business degree program. This policy is strictly enforced.
Graduation Requirement: Students must achieve a grade of C- or higher in select business courses (ACIS 1504 Introduction to Business Analytics and Business Intelligence, MATH 1524 Business Calculus, ACIS 2115 Principles of Accounting-ACIS 2116 Principles of Accounting, BIT 2405 Introduction to Business Statistics, Analytics, and Modeling-BIT 2406 Introduction to Business Statistics, Analytics, and Modeling, ECON 2005 Principles of Economics-ECON 2006 Principles of Economics, MGT 1104 Foundations of Business, HTM 2314 Introduction to International Business/MGT 2314 Introduction to International Business, MGT 3404 Principles of Management, MKTG 3104 Marketing Management, FIN 3104 Introduction to Finance, FIN 3054 Legal and Ethical Environment of Business, BIT 3414 Operations and Supply Chain Management, and MGT 4394 Strategic Management).
Pre-requisites: Students are responsible for ensuring they have met necessary pre-requisites for all courses. Please refer to the Undergraduate Catalog or academic advisor.
Overall and In-Major GPA: Students must have an overall GPA of 2.0 and an in-major GPA of 2.0 to graduate. Courses used to calculate the in- major GPA are noted.
Critical Analysis of Identity & Equity in the U.S. may be double-counted with another course (major, option, pathway, or free elective) that is designated as pathway 7. If this pathway is already met, students must take a free elective to meet the 125-credit hour requirement.
Code | Title | Credits |
---|---|---|
MKTG 3504 | Advertising 1,2 | 3 |
MKTG 4254 | Product and Price Management 1,2 | 3 |
MKTG 4264 | Analytics for Marketing 1,2 | 3 |
MKTG 4404 | Field Practicum in Marketing (by arrangement only) 1,2 | 3 |
MKTG 4454 | Sales Force Management 1,2 | 3 |
MKTG 4604 | Retail Management 1,2 | 3 |
MKTG 4704 | International Marketing 1,2 | 3 |
MKTG 4734 | Real Estate Marketing 1,2 | 3 |
MKTG 4774 | Advanced Professional Selling 1,2 | 3 |
MKTG 4974 | Independent Study (by arrangement only) 2 | 1-19 |
MKTG 4994 | Undergraduate Research (by arrangement only) 2 | 1-19 |
Pre-requisites: Students are responsible for ensuring they have met necessary pre-requisites for all courses. Please refer to the Undergraduate Catalog or academic advisor.
Overall and In-Major GPA: Students must have an overall GPA of 2.0 and an in-major GPA of 2.0 to graduate. Courses used to calculate the in-major GPA are noted.
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