2022-2023 Course Catalog

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Bachelor of Arts in Communication

Advertising Major

Program Curriculum

Course List
Code	Title	Credits
Degree Core Requirements
COMM 1004	First-Semester Experience in Communication	1
COMM 1014	Introduction to Communication	3
COMM 2024	Media Writing	3
COMM 2034	Visual Media	3
COMM 2084	Media and Society	3
COMM 2094	Communication and Issues of Diversity	3
COMM 2124	Introduction to Communication Research	3
COMM 4024	Communication Law	3
Subtotal		22
Major Requirements
COMM 1015 & COMM 1016	Communication Skills and Communication Skills ¹	6
ADV 3004	Advertising Copywriting and Brand Storytelling	3
ADV 3014	Account Planning and Media Buying	3
ADV 3024	Ethics and Social Responsibility in Advertising	3
MKTG 3104	Marketing Management	3
MKTG 3504	Advertising	3
MKTG 4204	Consumer Behavior	3
PR 4304	Public Relations Campaigns	3
or MKTG 4304	Marketing Communications
Subtotal		27
Major Electives
Select two of the following:		6
ADV 2134	Introduction to Health Communication
ADV 3034	Topics in Public Relations and Advertising
ADV 4324	Issues in Health Communication
ART 1234	Topics in Visual Communication Design for Non-Majors
ART 3574	Topics In Graphic Design
ART 4504	Topics in Multimedia Studio
COMM 4974	Independent Study
COMM 4994	Undergraduate Research
JMC 4064	Social Media Analytics
JMC 4264	Social Media Theory and Practice
MGT 3304	Management Theory and Leadership Practice
MKTG 3164	Introduction to Digital Marketing Strategy
PR 2044	Principles of Public Relations
PR 3014	Public Relations Cases
PR 3084	Advanced Public Relations Research Methods
PR 3144	Writing and Editing for Public Relations
Subtotal		6
Minor and Electives
Complete 20 credits of minor, cognate, or double major and electives ²		20
Subtotal		20
Pathways to General Education
Pathways Concept 1 - Discourse
Select six credits in Pathway 1f		6
Select three credits in Pathway 1a		3
Pathways Concept 2 - Critical Thinking in the Humanities
Select six credits in Pathway 2		6
Pathways Concept 3 - Reasoning in the Social Sciences
Select six credits in Pathway 3		6
Pathways Concept 4 - Reasoning in the Natural Sciences
Select six credits in Pathway 4		6
Pathways Concept 5 - Quantitative and Computational Thinking
Select six credits in Pathway 5f		6
Select three credits in Pathway 5a		3
Pathways Concept 6 - Critique and Practice in Design and the Arts
Select three credits in Pathway 6a		3
Select three credits in Pathway 6d		3
Pathways Concept 7 - Critical Analysis of Identity and Equity in the United States
Select three credits in Pathway 7		3
Subtotal		45
Total Credits		120

¹

Alternative to COMM 1015 Communication Skills - COMM 1016 Communication Skills for transfer students entering the major after freshman year: COMM 2004 Public Speaking - COMM 2014 Speech Communication

²

In addition to Major and Pathways requirements, students must complete the following to reach 120 credits for graduation:

Minor, cognate, or double major—Beyond studies in Communication, students must build content knowledge in another area of focus by completing a minor or cognate (minimum 18 credits) or double major (credits vary by major). Students should not take ADV, COMM, JMC, or PR courses as part of this requirement.
Electives—Once students complete a minor or cognate, they still need hours for graduation. Students might consider education abroad, an internship, a field study, undergraduate research, independent study, or other non-required Pathways or foreign language courses. Students should not include ADV, COMM, JMC, or PR courses among these electives.

Progress Toward Degree

A student will be certified as making satisfactory progress toward a degree by meeting these requirements:

Completion of COMM 1004 First-Semester Experience in Communication within the first 3 classes (9 credits) in the major.
Completion of COMM 1014 Introduction to Communication within the first 6 classes (18 credits) in the major. Minimum grade of C- required.
Completion of COMM 2124 Introduction to Communication Research within the first 8 classes (24 credits) in the major.
Overall GPA—Students who fall below 2.0 will follow university policies for probation and subsequent suspension if the GPA is not raised during the probation period.
Major GPA—Students who fall below 2.0 in their major coursework will have one semester to regain the required GPA standards. All ADV, COMM, JMC and PR courses are included in this calculation. A student who fails to make satisfactory progress toward degree after that semester will be blocked from continuing in ADV or another School of Communication major.

Graduation Requirements

Minimum of 120 semester credit hours from the following categories: Core Degree Requirements, Major Requirements, Major Electives, Pathways to General Education, Minor and Electives.
Minimum of 40 credits in ADV, COMM, JMC or PR; minimum of 72 credits outside ADV, COMM, JMC or PR. Note: Accreditation standards require Advertising Majors to complete at least 72 hours outside ADV, COMM, JMC or PR.
Overall GPA of 2.0; major GPA 2.0, based on all ADV, COMM, JMC and PR courses the student has completed.
Courses taken in major to fulfill graduation requirements must be graded A-F (not pass/fail).
ADV, COMM, JMC and PR courses taken for a minor may NOT be counted toward major requirements.
Foreign Language—Requirement can be met in one of three ways:
- 3 years of single foreign language in high school or
- 2 years of a single language in high school plus 1106 or equivalent in college or
- 1105-1106 or equivalent in college (This credit must be in addition to the 120 credits required for graduation.)

2022-2023 Academic Catalog