2026-2027 Academic Catalog

Welcome to Virginia Tech! We are excited that you are here planning your time as a Hokie.

View Undergraduate Section View Graduate Section

Explore Programs

Explore programs to find a fit for you.

Search Courses

Explore courses by subject and keyword.

Previous Publications

Navigate to previous publications.

Bachelor of Science in Business

Professional Sales in Marketing Major

Course List
Code	Title	Credits
Degree Core Requirements
MKTG 3164	Introduction to Digital Marketing Strategy ^#	3
MKTG 4114	Introduction to AI in Marketing ^#	3
MKTG 4154	Marketing Research ^#	3
MKTG 4204	Consumer Behavior ^#	3
MKTG 4264	Analytics for Marketing ^#	3
MKTG 4554	Principles of Professional Selling ^#	3
MKTG 4754	Strategic Marketing ^#	3
Subtotal		21
College Requirements
ACIS 2115	Principles of Accounting ¹	3
ACIS 2116	Principles of Accounting ¹	3
BUS 1004	Foundations of Business Problem-Solving	3
BUS 1204	AI Literacy for Business	3
BUS 2004	Intermediate Applications of Business Problem-Solving	3
BUS 3004	Advanced Applications of Business Problem-Solving	3
BUS 3754	Internship in Business	1
BUS 3900	Bridge Experience	0
BUS 4004	Capstone in Business Problem-Solving	3
FIN 3104	Introduction to Finance ¹	3
MGT 3404	Principles of Management ¹	3
MKTG 3104	Marketing Management ^1,#	3
Subtotal		31
Major Requirements
MKTG 2104	Careers in Marketing	1
MKTG 4054	Sales Technology ^#	3
MKTG 4454	Sales Force Management ^#	3
MKTG 4604	Retail Management ^#	3
MKTG 4774	Advanced Professional Selling ^#	3
PSLM Electives ^#
Choose three - 9 credit hours:		9
CMST 3064	Persuasion ^#
CMST 3124	Interpersonal Communication ^#
MKTG 3134	Personal Well-being and Professional Success ^#
MKTG 3504	Advertising ^#
MKTG 4164	Social Media and Content Marketing ^#
MKTG 4174	Analytics & Metrics for Digital Marketing Strategy ^#
MKTG 4254	Product and Price Management ^#
MKTG 4304	Marketing Communications ^#
MKTG 4354	Marketing Channels and Logistics ^#
MKTG 4404	Field Practicum in Marketing ^#
MKTG 4644	Marketing, Society and the Public Interest ^#
MKTG 4704	International Marketing ^#
MKTG 4734	Real Estate Marketing ^#
MKTG 4974	Independent Study ^#
MKTG 4994	Undergraduate Research ^#
Ethics/Law
Choose one - can double count with another requirement:		3
FIN 3054	Legal and Ethical Environment of Business
FIN 3074	Legal, Ethical, and Financing Issues for Entrepreneurs
FIN 4014	Cyberlaw and Policy
HTM 4474	Hospitality & Tourism Law
MGT 4334	Ethical Leadership and Corporate Social Responsibility
MKTG 4644	Marketing, Society and the Public Interest ^#
REAL 4754	Real Estate Law
Global Marketplace
Choose one - can double count with another requirement:		3
BIT 4474	Global Operations and Information Technology
FREC/LAR/NR 2554	Leadership for Global Sustainability
FIN 4144	International Financial Management
HIST/SOC/STS 2604	Introduction to Data in Social Context
HTM/MGT 2314	Introduction to International Business
HTM 2454	Global Travel & Tourism Management
HTM 3454	Social and Cultural Event Planning
HTM 3484	Socio-Cultural Impacts of Tourism
HTM 4484	International Tourism
MGT 2204	Global Business of Pop Culture
MKTG 4704	International Marketing ^#
PHIL 2304	Global Ethics
STS 2444	Global Science and Technology Policy
Subtotal		28
Free Electives
Select three hours in Free Electives or remaining credit hours to reach 125 credits.		3
Subtotal		3
Pathways to General Education
Pathways Concept 1 - Discourse
COMM 1015	Communication Skills (1F)	3
or ENGL 1105	First-Year Writing
COMM 1016	Communication Skills (1F)	3
or ENGL 1106	First-Year Writing
Select one of the following to satisfy Pathway 1a		3
ENGL 2844	Introduction to Technical and Scientific Communication
ENGL 3764	Technical Writing
ENGL 3774	Business Writing
Pathways Concept 2 - Critical Thinking in the Humanities
Select six hours in Pathway 2		6
Pathways Concept 3 - Reasoning in the Social Sciences
ECON 2005	Principles of Economics ¹	3
ECON 2006	Principles of Economics ¹	3
Pathways Concept 4 - Reasoning in the Natural Sciences
Select six hours in Pathway 4		6
Pathways Concept 5 - Quantitative and Computational Thinking
MATH 1025	Elementary Calculus (5F)	3
or MATH 1225	Calculus of a Single Variable
BIT 2405	Introduction to Business Statistics, Analytics, and Modeling (5F)	3
BIT 2406	Introduction to Business Statistics, Analytics, and Modeling (5A) ¹	3
Pathways Concept 6 - Critique and Practice in Design and the Arts
Select three hours in Pathway 6a		3
Pathway 6d is fulfilled by completion of BUS 4004
Pathways Concept 7 - Critical Analysis of Identity and Equity in the United States
Pathways Concept 7 is currently suspended effective Fall 2025. Please refer to the Pathways Page for more information.
Select three hours in Pathway 7		3
Subtotal		42
Total Credits		125

¹: Graduation Requirement: A grade of C- or better is required in the following courses: ACIS 2115 - ACIS 2116, BIT 2406, ECON 2005 - ECON 2006, FIN 3104, MGT 3404, and MKTG 3104.
#: Overall and In-Major GPA: Students must have an overall GPA of 2.0 and an in-major GPA of 2.0 to graduate. Courses used to calculate the in-major GPA are noted with a # footnote.

Pamplin+ Curriculum

As part of the Pamplin+ curriculum, Pamplin College of Business students will complete:

Four Business Cohort Courses: BUS 1004, BUS 2004, BUS 3004, and BUS 4004.
Two Experiential Learning Requirements: BUS 3900 and BUS 3754 (unless satisfied by a major-specific course).
Coursework designed to develop skills in the following areas:
- AI Literacy for Business (BUS 1204)
- Entrepreneurship & Innovation
- Communication
- Ethics & Law
- Global Marketplace
- Service/Resilience

In some majors, students may choose from a list of approved courses to fulfill one of these skill areas; when applicable, this option is specified in the program requirements. In all other cases, these skills are embedded within required major courses.

Satisfactory Progress Towards Degree

Upon having attempted 72 semester hours (including transfer, advanced placement, advanced standing, credit by examination, course withdrawal), students must:

Be enrolled in a degree-granting program, and
Be certified at the close of the academic year by their department as making satisfactory progress toward a degree based upon preestablished minimum criteria, and
Have an in-major GPA of 2.00 or above and maintain an in-major GPA of 2.00 or above until graduation.

Graduation Requirements

Graduation Requirement: A grade of C- or better is required in the following courses: ACIS 2115 - ACIS 2116, BIT 2406, ECON 2005 - ECON 2006, FIN 3104, MGT 3404, and MKTG 3104.
Overall and In-Major GPA: Students must have an overall GPA of 2.0 and an in-major GPA of 2.0 to graduate. Courses used to calculate the in-major GPA are noted with a # footnote.
General Information: A total of 125 credit hours is required for graduation. Any exceptions to this curriculum must be approved by the student's department head and Associate Dean for Pamplin Undergraduate Programs.

Pamplin+ Curriculum

As part of the Pamplin+ curriculum, Pamplin College of Business students will complete:

Four Business Cohort Courses: BUS 1004, BUS 2004, BUS 3004, and BUS 4004.
Two Experiential Learning Requirements: BUS 3900 and BUS 3754 (unless satisfied by a major-specific course).
Coursework designed to develop skills in the following areas:
- AI Literacy for Business (BUS 1204)
- Entrepreneurship & Innovation
- Communication
- Ethics & Law
- Global Marketplace
- Service/Resilience

Foreign Language Requirement

Students who did not successfully complete at least two years of a single foreign, classical, or sign language during high school must successfully complete six credit hours of a single foreign, classical, or sign language at the college level. Courses taken to meet this requirement may not count towards the minimum credit hours required for graduation. Please refer to Undergraduate Catalog for details.

Plan of Study Grid
First Year
Fall Semester		Credits
COMM 1015 or ENGL 1105	Communication Skills or First-Year Writing	3
MATH 1025 or MATH 1225	Elementary Calculus or Calculus of a Single Variable	3
Select three credits in Pathway 4		3
BUS 1004	Foundations of Business Problem-Solving	3
Select three credits in Pathway 6a		3
	Credits	15
Spring Semester
COMM 1016 or ENGL 1106	Communication Skills or First-Year Writing	3
BIT 2405	Introduction to Business Statistics, Analytics, and Modeling	3
ECON 2005	Principles of Economics ¹	3
BUS 1204	AI Literacy for Business	3
ACIS 2115	Principles of Accounting ¹	3
MKTG 2104	Careers in Marketing	1
	Credits	16
Second Year
Fall Semester
ACIS 2116	Principles of Accounting ¹	3
ECON 2006	Principles of Economics ¹	3
BIT 2406	Introduction to Business Statistics, Analytics, and Modeling ¹	3
Select three credits in Pathway 2		3
MGT 3404	Principles of Management ¹	3
Free Elective		3
	Credits	18
Spring Semester
MKTG 3104	Marketing Management ^1,#	3
FIN 3104	Introduction to Finance ¹	3
MKTG 3164	Introduction to Digital Marketing Strategy ^#	3
BUS 2004	Intermediate Applications of Business Problem-Solving	3
Select three credits in Pathway 2		3
	Credits	15
Third Year
Fall Semester
MKTG 4554	Principles of Professional Selling ^#	3
MKTG 4204	Consumer Behavior ^#	3
MKTG 4154	Marketing Research ^#	3
Global Marketplace (see options below)		3
Select three credits in Pathway 4		3
BUS 3754	Internship in Business	1
	Credits	16
Spring Semester
MKTG 4264	Analytics for Marketing ^#	3
MKTG 4604	Retail Management ^#	3
MKTG 4774	Advanced Professional Selling ^#	3
PSLM Elective (see options below) ^#		3
BUS 3004	Advanced Applications of Business Problem-Solving	3
BUS 3900	Bridge Experience	0
	Credits	15
Fourth Year
Fall Semester
MKTG 4114	Introduction to AI in Marketing ^#	3
PSLM Elective (see options below) ^#		3
MKTG 4454	Sales Force Management ^#	3
MKTG 4054	Sales Technology ^#	3
BUS 4004	Capstone in Business Problem-Solving	3
	Credits	15
Spring Semester
MKTG 4754	Strategic Marketing ^#	3
PSLM Elective (see options below) ^#		3
ENGL 2844 or ENGL 3764 or ENGL 3774	Introduction to Technical and Scientific Communication or Technical Writing or Business Writing	3
Ethics/Law (see options below)		3
Select three credits in Pathway 7		3
	Credits	15
	Total Credits	125

¹: Graduation Requirement: A grade of C- or better is required in the following courses: ACIS 2115 - ACIS 2116, BIT 2406, ECON 2005 - ECON 2006, FIN 3104, MGT 3404, and MKTG 3104.
#: Overall and In-Major GPA: Students must have an overall GPA of 2.0 and an in-major GPA of 2.0 to graduate. Courses used to calculate the in-major GPA are noted with a # footnote.

Course List
Code	Title	Credits
PSLM Electives ^#
Choose three - 9 credit hours:
CMST 3064	Persuasion ^#	3
CMST 3124	Interpersonal Communication ^#	3
MKTG 3134	Personal Well-being and Professional Success ^#	3
MKTG 3504	Advertising ^#	3
MKTG 4164	Social Media and Content Marketing ^#	3
MKTG 4174	Analytics & Metrics for Digital Marketing Strategy ^#	3
MKTG 4254	Product and Price Management ^#	3
MKTG 4304	Marketing Communications ^#	3
MKTG 4354	Marketing Channels and Logistics ^#	3
MKTG 4404	Field Practicum in Marketing ^#	3
MKTG 4644	Marketing, Society and the Public Interest ^#	3
MKTG 4704	International Marketing ^#	3
MKTG 4734	Real Estate Marketing ^#	3
MKTG 4974	Independent Study ^#	1-19
MKTG 4994	Undergraduate Research ^#	1-19

Course List
Code	Title	Credits
Ethics/Law
Choose one - can double count with another requirement:
FIN 3054	Legal and Ethical Environment of Business	3
FIN 3074	Legal, Ethical, and Financing Issues for Entrepreneurs	3
FIN 4014	Cyberlaw and Policy	3
HTM 4474	Hospitality & Tourism Law	3
MGT 4334	Ethical Leadership and Corporate Social Responsibility	3
MKTG 4644	Marketing, Society and the Public Interest ^#	3
REAL 4754	Real Estate Law	3

Course List
Code	Title	Credits
Global Marketplace
Choose one - can double count with another requirement:
BIT 4474	Global Operations and Information Technology	3
FREC/LAR/NR 2554	Leadership for Global Sustainability	3
FIN 4144	International Financial Management	3
HIST/SOC/STS 2604	Introduction to Data in Social Context	3
HTM/MGT 2314	Introduction to International Business	3
HTM 2454	Global Travel & Tourism Management	3
HTM 3454	Social and Cultural Event Planning	3
HTM 3484	Socio-Cultural Impacts of Tourism	3
HTM 4484	International Tourism	3
MGT 2204	Global Business of Pop Culture	3
MKTG 4704	International Marketing ^#	3
PHIL 2304	Global Ethics	3
STS 2444	Global Science and Technology Policy	3