2026-2027 Academic Catalog

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Hospitality and Tourism Management (HTM)

HTM 1414 - Introduction to Hospitality and Tourism Management (3 credits)

Hospitality & Tourism industry segmentation, management structures and practices, the significance of service delivery, economic impact of tourism and career opportunities. Concepts examined through readings, case studies and industry gues speakers.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 1984 - Special Study (1-19 credits)

Instructional Contact Hours: Variable credit course

HTM 2104 - Careers in Hospitality and Tourism (1 credit)

Provide students with an early start on understanding and identifying the many career options in the field of Hospitality and Tourism Management. In-depth focus on the different skills and training necessary for various career paths, including core hospitality and tourism management, hospitality and tourism business acumen, and hospitality and tourism strategy and innovation. Emphasize the importance of personal job search strategies and provide networking opportunities with leaders in the industry. Students will create professional materials, including resumes and online profiles. Serves as a foundational course in preparing students for career success in the Hospitality and Tourism Management field. Pass/Fail only.

Instructional Contact Hours: (1 Lec, 1 Crd)

HTM 2314 - Introduction to International Business (3 credits)

Fundamental concepts of international business. International business environment and how it affects decisions, the creation of competitive advantage in the multinational firm, and complexities of managing it. Why international businesses exist, drivers of international expansion, differences among countries in terms of political, legal, economic, technological and cultural dimensions, and the complexity of international business decisions. Causes and consequences of globalization, international trade, and analyzing the challenges of managing international business, with a focus on a number of industries, including hospitality and tourism. Operational, strategic, and ethical issues which are unique to multinational corporations.

Instructional Contact Hours: (3 Lec, 3 Crd)

Course Crosslist: MGT 2314

HTM 2434 - Hospitality Sales (3 credits)

A comprehensive study of the management of the sales function and its role in the overall financial performance of hospitality operations.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 2454 - Global Travel & Tourism Management (3 credits)

Introduction to travel and tourism both domestically and abroad. Includes topics such as the history, sociology and psychology of tourism; the tourism system, including private industry, associations and governing bodies; measuring and predicting travel motivations, behavior, and demand; and management issues in a global context. Course concludes with an international travel research final project.

Pathway Concept Area(s): 3 Reasoning in Social Sciences, 11 Intercultural&Global Aware.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 2464 - Designing the Service Experience (3 credits)

An overview of the service industry, its historical and economic importance, social, psychological and cultural impacts and future trends. Emphasizes the unique characteristics and management challenges of service organizations.

Pathway Concept Area(s): 3 Reasoning in Social Sciences, 11 Intercultural&Global Aware.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 2474 - Introduction to Meetings and Convention Management (3 credits)

A study of the meetings and convention industry. Focus on the components and processes involved in developing and conducting meetings and conventions.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 2514 - Catering Management (3 credits)

Introduces students to various venues in which catering services can be offered, and presents an overview of the functions, processes, and controls found in successful catering management and operations; emphasis is placed on the sales/marketing aspects of the business.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 2954 - Hospitality and Tourism Study Abroad (3 credits)

This course provides students with an international hospitality and tourism management business experience. It is only offered as part of a program outside the United States. Students will learn from the structured educational experience developed by the faculty directing the study abroad program. This course can be taken twice for a maximum of six credit hours. Sophomore standing and a minimum GPA of 3.0 required.

Instructional Contact Hours: (3 Lec, 3 Crd)

Repeatability: up to 6 credit hours

HTM 2964 - Field Study (3 credits)

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 2974 - Independent Study (1-19 credits)

Instructional Contact Hours: Variable credit course

HTM 2984 - Special Study (1-19 credits)

Instructional Contact Hours: Variable credit course

HTM 3044 - Private Club Management (3 credits)

Develop an understanding of the private club sector of the hospitality industry. Topic areas are divided into club fundamentals, revenue-generating operations within clubs and support functions/departments of club operations. Junior standing as well as background courses in basic financial management are suggested.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 3244 - Franchising and Ownership in the Services Industries (3 credits)

Theory and practice of franchising as a form of business ownership and a vehicle for entrepreneurship. Contemporary issues related to franchising in different segments of the services industries including hospitality and tourism. Legal aspects, financial viability, ethical issues, and agency relationships in franchising. Franchise concept development, franchisor-franchisee relationship, franchise agreements, family business, minority franchising, and international franchising. Pre: Junior standing.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 3414 - Chef Lab: Culinary Operations Management (4 credits)

Food and kitchen safety, hazard analysis, purchasing, recipe development, costing, and volume food preparation, in a commercial kitchen lab experience one day per week along with a two hour per week lecture. Design/Lab Studio. Pre: Sophomore standing.

Instructional Contact Hours: (2 Lec, 2 Lab, 4 Crd)

HTM 3424 - Event Management (3 credits)

Management of special events in the hospitality and tourism industry. Organizational functions necessary for designing a broad range of special events, using formal elements of design to deliver successful events through use of effectively designed floor plans, event flow and logistics, risk management and contingency planning as well as analyzing the factors that influence an events success. Examine ethical issues at play in the context of modern event planning and implementation. Study review processes, evaluation methods and techniques used in events management. Sophomore standing.

Pathway Concept Area(s): 6D Critique & Prac in Design, 10 Ethical Reasoning

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 3444 - Hospitality Financial Management (3 credits)

The application of accounting, finance, and cost control principles to hospitality industry organizations. The focus of this course is to provide future food service and lodging organization managers with the ability to handle the unique problems regarding financial analysis and cost control in this industry.

Prerequisite(s): ACIS 2116 and ECON 2006

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 3454 - Social and Cultural Event Planning (3 credits)

Overview of social life cycle events such as weddings as a niche within the hospitality industry. Examination of historical, religious, and cultural influences on traditions and customs. Analysis of market opportunities and growth potential for life cycle events. Skills taught include arranging successful events, managing event stakeholders and risks.

Prerequisite(s): HTM 3424

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 3464 - Sport and Entertainment Event & Facility Management (3 credits)

Overview of sporting and entertainment events and types of facilities. Skills taught include planning successful events including budgets, timelines, human resources, contractors, and marketing. Topics include managing and maintaining assets and venue technology and managing temporary venues. Analysis of risk for stakeholders regarding alcohol and crowd management.

Prerequisite(s): HTM 3424

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 3474 - Corporate, Government, and Association Event Planning (3 credits)

Overview of the meetings and conventions industry that caters to corporate, government, and association clients. Introduction and differentiation of roles and responsibilities of key stakeholders including clients, sponsors, event organizers, venue providers, and service contractors. Skills presented include planning a successful meetings and conventions event production. Exploration of trends that enhance the success and the impact when planning conventions and meetings.

Prerequisite(s): HTM 3424

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 3484 - Socio-Cultural Impacts of Tourism (3 credits)

A study of both historic and current impacts of tourism on family, community, culture, government, globalization, and the environment at the domestic and international levels. The course uses a sustainable tourism framework to examine the complex ways in which tourism both affects and is affected by modern society worldwide. Includes topics such as eco-tourism, volunteer tourism and space tourism.

Pathway Concept Area(s): 2 Critical Thinking Humanities, 3 Reasoning in Social Sciences, 11 Intercultural&Global Aware.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 3524 - Lodging Management (3 credits)

Organization, function, and management of lodging operations. Current issues and management challenges in the lodging industry. Applications of revenue management to lodging systems. Pre: Sophomore standing

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 3900 - Bridge Experience (0 credits)

Application of academic knowledge and skills to in a work-based experience aligned with post-graduation goals using research-based learning processes. Satisfactory completion of work-based experience often in the form of internship, undergraduate research, co-op, or study abroad; self-evaluation; reflection; and showcase of learning. Pre: Departmental approval of 3900 plan.

Instructional Contact Hours: (0 Crd)

HTM 3954 - HTM Study Abroad (1-6 credits)

This course provides students with an international hospitality and tourism management business experience. Students will be required to apply their knowledge and skills from their Pamplin College of Business core courses within this course. Students will learn from the structured educational experience developed by the faculty directing the study abroad program. Pamplin College of Business majors must have been approved for upper division course- work.

Instructional Contact Hours: (1-6 Lec, 1-6 Crd)

HTM 3984 - Special Study (1-19 credits)

Instructional Contact Hours: Variable credit course

HTM 4334 - Sustainable Entrepreneurship and Innovation in Hospitality & Tourism (3 credits)

Analysis of hospitality and tourism innovative and entrepreneurial enterprises to pursue sustainable growth. Analyze the sustainability of hospitality & tourism business ideas regarding growth opportunities considering societal, demographic, and environmental changes from a variety of sources. An examination of the key elements of sustainable entrepreneurship for hospitality and tourism enterprises that apply across a range of business models. Includes a field based, experiential learning project where teams collaborate to analyze data from multiple sources to develop and execute business ideas for existing or new enterprises. Pre: Junior standing.

Prerequisite(s): MGT 2064 or AAEC 2434

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 4354 - Information Technology and Social Media in Hospitality and Tourism (3 credits)

Introduction to the strategic use of information technology (IT) in todays hospitality and tourism organizations. Includes the most current and widely used information systems in operation, management, and e-business in hospitality and tourism as well as identification, discussion and debate of the ethical issues associated with these systems. Study of social media as a marketing tool for hospitality and tourism businesses. Examine impacts of IT on organizations and the industry as a whole. Pre: Sophomore standing.

Pathway Concept Area(s): 5A Quant & Comp Thnk Adv., 10 Ethical Reasoning

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 4414 - Restaurant Management: Design and Innovation (3 credits)

Reviews organizational structures, terminology, and categories associated with restaurant management. Discusses principles of restaurant management, including concept design development, financial analysis, daily operations, and customer service. Focuses on emerging trends in technology and innovation. Case study discussions of current issues and challenges in the industry, development of comprehensive restaurant business plan, and "Training for Intervention Procedures" (TIPS) certification.

Prerequisite(s): HTM 3414

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 4434 - Event and Experience Management Senior Workshop (3 credits)

Senior experiential learning workshop to integrate and apply ethics, research, and design concepts from past coursework by engaging in actual professional events and experiences. Explore and understand the complexity of planning, coordination, and evaluation of events and the impact on the human experience. Capstone for Pathways Minor in Event & Experience Management. Pre: Senior Standing; Registered for the Event and Experience Management Pathways Minor.

Prerequisite(s): HTM 3424

Pathway Concept Area(s): 7 Identity & Equity in U.S., 10 Ethical Reasoning

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 4444 - Winery Tourism (3 credits)

The course focuses on the role of wine and wineries in tourism, wine marketing and management in the hospitality industry, and examines the components of a winery. Students must be 21 years of age due to the inclusion of wine tasting in the course. COURSE FEE: $18.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 4454 - Hospitality Revenue Management (3 credits)

Examines lodging and foodservices Revenue Management (RM) issues. Customer-centric approach, explores RM from various traditional academic perspectives, including economics, pricing, forecasting, consumer behavior, accounting, finance, and human resources. Management-oriented, emphasizes practical aspects of decision-making. Applies theoretical concepts through class discussion, group projects and individual assignments.

Prerequisite(s): HTM 3444

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 4464 - Human Resources Management in the Hospitality Industry (3 credits)

An overview of the concepts of human resources management as applied to the specific environments within the hospitality industry.

Prerequisite(s): MGT 3304 or MGT 3404

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 4474 - Hospitality & Tourism Law (3 credits)

Managerial approach to the law that applies to hotels, food-service establishments, events, and tourism; special focus on manager's duties to guests. Key concepts covered include contract and property law, licensing and permits, labor relations, risk management including food and beverage issues, safety and security, and liability and negligence.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 4484 - International Tourism (3 credits)

Survey of global travel and tourism issues, including trends and patterns of global tourism, flow models, constraints and obstacles to international travel, demand for travel and tourism, tourism supply distribution, destination competitiveness, tourist safety and security, international travel and tourism organizations, performance measures. Analysis of sustainable indicators in protected areas and world heritage sites, tourism statistics and trends.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 4514 - Hospitality Market Data Analysis (3 credits)

Extraction and analysis of industry data on a selected market for development and presentation of the Market Study in a worldwide competition among other universities. In conjunction with a leading hospitality industry data provider, students have an opportunity to extract and analyze current industry data. Expands teamwork and communication skills through written and oral delivery of the study. Impact Analysis study of a recent current event on hotels, related and non-related travel sectors.

Prerequisite(s): HTM 3524 and HTM 3444

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 4954 - Study Abroad (1-19 credits)

Instructional Contact Hours: Variable credit course

HTM 4964 - Field Study in HTM (3 credits)

Prerequisite(s): (HTM 3414 and HTM 3524) or (HTM 3414 and HTM 3444) or (HTM 3524 and HTM 3444) or (HTM 3414 and HTM 3424) or (HTM 3424 and HTM 3444)

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 4974 - Independent Study (1-19 credits)

Instructional Contact Hours: Variable credit course

HTM 4984 - Special Study (1-19 credits)

Instructional Contact Hours: Variable credit course

HTM 4994 - Undergraduate Research (1-19 credits)

Instructional Contact Hours: Variable credit course

HTM 5024 - International Service Management (3 credits)

Overview of the contemporary issues in the international business environment facing multinational service firms in the hospitality industry. These issues include such topics as: global strategy formulation, and implementation; technology challenges; diversity in customers and employees; political and legal concerns; and effective organizational structures for long term survival.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 5424 - Human Resource Management (3 credits)

This course focuses upon the attainment and retainment of employees within the hospitality industry. Topics include the processes, practices and legal considerations involved in the employment of people in hospitality organizations.

Prerequisite(s): MGT 3334

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 5444 - Financial Management in the Hospitality Service Industries (3 credits)

Fundamentals of financial management as applied to hotel, restaurants, institutions and similar service organizations.

Prerequisite(s): FIN 3104

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 5454 - Hospitality and Tourism Marketing Strategy and Policy (3 credits)

Examination of the role of marketing within the strategic planning of hospitality service organizations.

Prerequisite(s): MKTG 3104

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 5464 - Franchising in Hospitality Management (3 credits)

Role of franchising in hospitality management. Contemporary issues related to franchising in different segments of hospitality industry, including franchise concept development, franchisor-franchisee relationship, franchise agreements, operational problems, and international franchising.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 5514 - Contemporary Problems in the Hospitality Industry (3 credits)

Consideration and analysis of relevant industry problems and issues facing management personnel in the hospitality industries. Computer literacy required.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 5534 - Strategic Management and Competitive Strategy in the Hospitality Industries (3 credits)

To enable students to develop a comprehensive understanding of the concepts of strategic management and competitive strategy as applied to the hospitality industries.

Prerequisite(s): HTM 4534

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 5564 - Information Technology and Business Analytics in Hospitality and Tourism (3 credits)

Theoretical foundation of IT applications in hospitality and tourism. Widely used information systems in operation, management, and e-business in HTM. Web marketing and distribution practices. Emerging analytics tools for business intelligence and strategic decision making. Impacts of IT on organizations and the industry as a whole. Pre: Graduate Standing.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 5574 - Revenue Management for Hospitality Services (3 credits)

Dynamic forecasting of supply and demand, customer relationship management, services production, pricing, promotion, and distribution. Implications for human resources and information systems management. Application and integration of revenue and customer centric management theory. Pre: Graduate standing.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 5614 - Current Issues in Travel and Tourism Management (3 credits)

Current issues in the management of travel and tourism services. Environmental trends, planning and development, policy formulation, social and economic impact, and marketing of travel and tourism.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 5904 - Project and Report (1-19 credits)

Instructional Contact Hours: Variable credit course

HTM 5944 - Graduate Seminar (1 credit)

Presentation and critical discussion of current literature and major topics in hospitality and tourism management. The seminar provides a forum for the discussion of research and research problems in hospitality and tourism management and the presentation of research by graduate students. Provides students an opportunity to prepare and present current work related to their thesis and dissertation activities. May be repeated.

Instructional Contact Hours: (1 Lec, 1 Crd)

HTM 5954 - Study Abroad (1-19 credits)

Instructional Contact Hours: Variable credit course

HTM 5964 - Field Study (1-19 credits)

Instructional Contact Hours: Variable credit course

HTM 5974 - Independent Study (1-19 credits)

Instructional Contact Hours: Variable credit course

HTM 5984 - Special Study (1-19 credits)

Instructional Contact Hours: Variable credit course

HTM 5994 - Research and Thesis (1-19 credits)

Instructional Contact Hours: Variable credit course

HTM 6414 - The Concept of Service in the Hospitality Service Industries (3 credits)

Seminar in the concept of service and its management.

Prerequisite(s): HTM 5514

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 6434 - Theory Development for Hospitality and Service Management (3 credits)

Seminar in theory construction in the areas of hospitality, tourism and service. Emphasis on the identification of relevant interdisciplinary paradigms and theory and the evaluation of social science research. Six graduate credits of hospitality and tourism courses required. Alternate years.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 6464 - Research Foundations in Hospitality and Tourism Management (3 credits)

Advanced survey of classical and current literature in hospitality and tourism management. Tools to assess research questions, opportunities, and limitations of the research.

Prerequisite(s): HTM 5544

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 6524 - Seminar in Tourism Management Research (3 credits)

Intensive exposure to conceptual and methodological areas of research in tourism management. Design and implementation of original tourism research. Examines key areas of tourism management research, including impact monitoring and measurement, destination development and management, forms of tourism activity, destination competitiveness and sustainability, tourism information systems and the tourist experience and behavior. Pre: Graduate standing.

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 6554 - Qualitative Research Methods for Business (3 credits)

Focuses on the key components of qualitative methodology for business research applications. Introduces students to the the history of qualitative research, ontological and epistemological foundations of qualitative research, various theoretical perspectives, qualitative research proposal design and implementation, and qualitative research methods evaluation, all in the business context. Pre: Graduate standing

Instructional Contact Hours: (3 Lec, 3 Crd)

HTM 6974 - Independent Study (1-19 credits)

Instructional Contact Hours: Variable credit course

HTM 6984 - Special Study (1-19 credits)

Instructional Contact Hours: Variable credit course

HTM 7994 - Research and Dissertation (1-19 credits)

Instructional Contact Hours: Variable credit course